By Monday evening, round one of the International Cricket Council (ICC)’s media rights process for the all-important India market would be done. The leading broadcasters would have submitted their technical bids (determining eligibility). All those who were in the fray for the Indian Premier League (IPL) e-auction— Viacom 18, Disney Star, Sony and Zee are expected to compete again.
(Except for the headline, this story has not been edited by GOVT.in staff and is published from a syndicated feed.)