India and Israel should collaborate to define new norms of digital world: NASSCOM President

India and Israel should strengthen their partnership to establish the digital world’s new norms, the president of a leading trade association of Indian IT companies have said in Jerusalem.

NASSCOM President Debjani Ghosh said that collaboration, being integral to the DNA of India and Israel, has encouraged innovation.

“My trip to Israel has convinced me that innovation is not something that you do. Innovation is about how you think. I think there is a huge difference there. There is a huge difference between what we see in Israel and what we see pretty much elsewhere in the world,” Ghosh told after interacting with the leading Israeli IT companies as part of the India-Israel Innovation Week.

Affecting upon the history of Israel’s establishment, she noted that for the “immigrant society here assembled from various parts of the world, collaboration was very much in the DNA which inspired innovation”.

Ghosh noted that the Indian IT sector was blessed with some greatly visionary leaders who believed that the country had the potential to do something big to become a powerhouse in the IT sector.

Similar to Israel, they also believed that they could not do this alone and it was possible to do only through collaboration, which gave birth to NASSCOM, she said.

“Two things define us. We dream big. We love to dream big. It started by saying if we can go from 50 million (USD) to a billion. Very soon it became 10, 20, a 100 and today we are a 181 billion USD industry and growing.

Emphasising on the strong partnership built between India and Israel in the field of technology, the NASSCOM chief said that after going through a phase of lot of knowledge sharing, the stage was now set to take the relationship to the next level.

“We need to think as to how to unleash the power of collaboration. We can play together in this. How do we work together to define the new norms of the digital world to create a future that we want,” she said.

“The technology adoption in India was limited to urban areas. And that is roughly 30 per cent of the Indian population. The next billion, the most interesting piece, was totally untouched. So the biggest challenge was how to take technology to the next billion.

“One thing that you realise in India is the power of the ecosystem. As one company you can do very little. But if you bring the entire ecosystem to play, it changes everything. We asked the government to intervene and we got all sorts of companies like Google, Mocrosoft, not just Intel, all sorts of Indian companies, the academia, all joined hands to set up the National Digital Literacy Mission (NDLM),” Ghosh said.