Global business leaders raise concerns over e-commerce policy changes in India


Various global business leaders have raised concerns over the evolving regulatory challenges concerning the e-commerce sector in India and said they want a stable policy regime to help this space achieve its robust growth and investment potential.

Multiple business leaders attending the World Economic Forum Annual Meeting here said there are confusions in their mind in the backdrop of current policy changes for e-commerce players having FDI in India.

They did not want to be named, given the sensitivity of the subject and the evolving nature of the proposed rules, but said they have directly, or through their representatives, increased their concerns with the government.

They wanted to raise the matter directly with Commerce and Industry Minister Suresh Prabhu in Davos, but his plan to come here got changed at the last moment.

At a session here at the WEF meeting, WTO chief Roberto Azevedo also said there was a requirement for a global multilateral framework on e-commerce business.

India’s FDI policy permits 100 percent foreign direct investment in marketplace model, but investors also want a stable policy and regulatory regime, a senior official of a leading online retailer said.

An industry lobby group official stated there is a fear that certain new rules proposed by the government could lead to discrimination against investors as this policy is only for foreign players and not for domestic ones in the e-commerce sector.

Another executive claimed it is being seen as a non-consultative approach even with investors who bring in big foreign direct investment.

However, government officials denied these allegations and said the new changes seek to safeguard competition and the interest of domestic players. The rules have been created after due consideration and consultations with concerned stakeholders, they added.

The Commerce and Industry Ministry brought certain changes to Press Note 2 on December 26, 2018, which prohibited e-commerce companies from coming into an agreement for the exclusive sale of products along with tightening norms for firms having foreign investment.

The government has also barred online marketplaces like Flipkart and Amazon from selling products of companies where they hold stakes and banned exclusive marketing arrangements that could influence product cost.

The revamped policy on foreign direct investment in online retail also requires these firms to offer equal services and facilities to all its vendors without discrimination. The policy would come into effect from February 2019.

In India, the policy as such does not allow FDI in an inventory-based model of e-commerce.

Companies have been looking more time to implement the changes even as some of them have warned that these substantial modifications in the way they do business pose risks of derailing the e-commerce sector that has been a big job creator.

Executives from another global retail major said the impact could also be felt by several connected sectors such as advertising, logistics, warehousing, and manufacturing.

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